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Client Profile – Adrenaline Alley

Welcome to our first client profile with Adrenaline Alley, a charity who we have worked with for a number of years.

Adrenaline Alley was founded by Mandy Young to give young people in Corby a safe space to practice urban sports and has grown to be the biggest indoor skate park in Europe. The social enterprise has three large buildings, and educational space, training clubs, shop and café and has been used by 25,000 young people. In 2018 Mandy was awarded an MBE for services to young people.

Why do you do what you do?

Adrenaline Alley is my son’s legacy driving me and the team to continue developing and expanding making the venue the biggest and best in the world.

What are your business-related ambitions / goals?

Our main goal is sustainability long term, to be total funding independent. Creating what our customers want means they return time after time helping us to generate revenue.

What challenges were you facing before you started to work with us?

Before we worked with DNG we were doing a lot of our accounting procedures manually therefore needed to improve and become more efficient.

How have we helped overcome these challenges?

DNG helped us to understand our needs and implement systems that talked to each other as well as manage our accounts and auditing process.  We now have an excellent system in place we can rely on and have confidence in.

What is the best piece of business advice you’ve been given?

The best piece of advice I’ve ever been given is “Don’t ever let anyone put reins on you”. Listening to this advice enables me to continue striving forward without being overladen with bureaucracy and red tape, however I have always been conscious that as a charity we need to keep our house in order, transparent and clean. DNG have helped me to ensure this continues.


For more information on Adrenaline Alley and they work they do visit: 

Andrew Clifford



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